AirAsia rewarded for loving its guests
AirAsia has been handed the ‘Customer Lover’ award by Web In Travel (WIT) at the inaugural WITovation awards ceremony held in Singapore this week.
The Singapore-based content and community platform for the travel distribution, marketing and technology space, recognised the airline’s innovative approach in engaging with guests via its interactive one-stop help and information centre, AskAirAsia, accessible at airasia.com/ask.
AirAsia regional head of customer experience and technology, Zaman Ahmad said, “We realise that a vast number of our guests are technologically savvy and familiar in the use of interactive media platforms, so it is necessary for us to leverage on this consumer trend of interaction with us online.â€
AirAsia ousted closest contender Cleartrip, an online travel portal, for the ‘Customer Lover’ award.
The judging panel, led by Timothy O’Neil-Dunne, managing partner of T2 Impact, said it came to a close call between AirAsia and Cleartrip but they believe that AirAsia, with its reach and pedigree of loving its customers, just edged out Cleartrip’s entry.
The judges said, “AirAsia’s approach is very user-friendly and appeals to a wider market with varied demographics.
“The use of a named Avatar (in AskAirAsia) gives the service a personality and creates an online rapport with the user. This service exceeds customer expectations regarding budget airlines where cheap equates minimal service.â€
AskAirAsia, available free to anyone from anywhere in the world, is a platform for guests to pose any question and engage with AirAsia via live chat, webmail and Twitter.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive