Airlines urged to get moving with mobile
A new industry report published by Amadeus details how mobile technology is set to transform both airline operations and the overall traveller experience
Developed by Norm Rose of Travel Tech Consulting Inc, the report – The always-connected traveller: How mobile will transform the future of air travel looks at airline mobile capabilities today and the emerging mobile innovations that are likely to be launched over the next one to two years.
It also looks at the advanced functionality that is set to completely change the traveller journey over the next three to five years.
The report draws on a range of qualitative interviews with airlines from across the globe, complemented by primary data gathered from a global study of 2,978 travellers conducted by JD Power on behalf of Amadeus.
Sixteen percent of travellers surveyed currently use smart phones to book trips. That figure rises to 18 percent amongst the 18-35 age group and to 33 percent amongst frequent travellers.
In addition, 3.4 percent of all travellers use their mobiles today to check-in for their flight, with this figure rising to 7.4 percent in Asia.
Most carriers interviewed for the report indicated that basic mobile functionality such as schedules, check-in and disruption management are currently part of their existing offer.
However, Asian and North American carriers provide virtually all of the 12 mobile services classed as ‘basic functionality’, whilst European and Latin American airlines prefer to focus on only a select core of services.
Only in North America did a carrier have the ability to sell ancillary services through mobiles today, and even then only extra baggage was available for purchase.
Six of the nine airlines surveyed plan to implement ‘push notifications’ in order to deliver real-time information updates relating to baggage or flight status.
At the same time, all of the airlines surveyed are investigating the ability to enable mobile payments in the medium term, in order to be able to process payments for flights and ancillary services.
To download a copy of the report, visit: http://www.amadeus.com/alwaysconnectedtraveller
Ian Jarrett
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