All Leisure appoints sales and marketing director
Cadogan Holidays sales and marketing director Geoff Lawrence has joined All Leisure Group in the same role.
He replaces Steve Wheddon, who left the company last November. and will be responsible for its cruise brands, Swan Hellenic and Voyages of Discovery.
Lawrence said he would be implementing a new strategic marketing plan to appeal to the group’s existing clients and also attract new ones in the “very competitive marketplace”.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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