All the buzz about ROI from social media
As a spectacular marketing vehicle, social media has not just become the latest buzzword but has been truly integrated into all marketing efforts. Extending from the marketing department to nearly every aspect of the company’s business, social media enables people to enter into a dialog, responding to markets and managing reputations.
In a survey conducted by reputed marketing firm, Anderson and Marketing Executive networking Group (MENG) it has been found that marketing ROI have leap-frogged to become the most important trend to marketing executives. This year the marketing executives are found all smiles and optimistic enough about the economic outlook reeling out from the grasp past economic lull.
More focused on fetching good returns on the marketing investments, marketers believe that Social media serves as the ultimate indulgence. Reports revealed that social media has retained the rank within top 10 this year, with 72% of the respondents, pitching for a social strategy.
But, rumor mills are running abuzz! Yes, mixed messages and blames are being put on the social media, tagging the harsh label ‘annoying’ and ‘unpredictable.’ Though social media is considered the key to the overall strategy of many marketers, nearly 30% of executives have grown tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents. Even though marketers are on board with the idea that social is the key to their overall strategy many are just fed up of hearing about it.
A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.
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