Alpharooms sold to Teletext parent
Teletext parent Truly Travel has bought online travel agency Alpharooms for an undisclosed sum.
It said the Sheffield-based OTA will continue to operate separately, but the two businesses will together carry more than 850,000 passengers a year.
Alpharooms is an accommodation-only specialist, although it is licensed to sell package holidays.
Truly Travel commercial director Peter Paneli said: "This is a very exciting deal, which overnight more than doubles the Groups hotel buying power. There is little overlap between the businesses, with Teletext focused on the call to book market and Alpharooms in the online sector, giving us confidence that the expansion of both brands moving forward will come at the expense of our competitors."
Jacky Bedlow, CEO of Alpharooms, said: "Alpharooms is a well known brand in both the UK and Ireland and has been trading successfully online for over 15 years.
"We are now set for further expansion on the back of this transaction and the increased financial strength the combined group offers. This is ‘Truly’ a deal where 2 + 2 can make 5 very quickly."
Teletext MD Wayne Perks said: "This is a fantastic deal for our fulfilment partner and for the Teletext Holidays business, as it helps us to offer our customers a far wider range of products and services at even more competitive prices."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025