Amadeus buys share in hotel IT specialist
Amadeus has turned its attention towards the hotel industry by taking a 30% stake in European IT firm Optims in a deal worth up to six million euros.
Optims delivers IT services to the hospitality industry with clients including Accor, Barceló Hotels & Resorts, Envergure, Four Seasons and the Savoy Group. Its products include property management systems, yield management solutions, CRS and Customer Relationship Management tools.
The agreement will allow travel agencies and websites that use Amadeus to offer and make reservations through the Optims Group CRS which has an inventory of around 4,000 hotels.
The move will also see the two firms co-operating to develop and market their technology for the hospitality sector individually and eventually as integrated systems.
Amadeus Senior Vice President, Corporate Strategy, Philippe Chérèque claimed: “The two companies will provide the leading-edge vertically integrated inventory and distribution solution that the hospitality industry has long been waiting for, seamlessly connecting all distribution channels to a centralised, single-image inventory of room availability and rates.
“Amadeus customers will benefit from an additional range and depth in our hotel distribution solutions, also improving the bookable content offer to our travel distribution partners.”
The deal, which is subject to shareholder approval, is expected to be finalised by the end of October.
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