American Airlines issues Delta with trademark infringement lawsuit
American Airlines has issued rival Delta Air Lines with a trademark infringement lawsuit, claiming it owns the right to use the ‘Flagship’ term.
American filed the complaint the US District Court for the Northern District of Texas claiming it has used ‘Flagship’, ‘Flagship Lounge’ and ‘Flagship Suite’ product trademarks for more than 80 years.
It claims Delta ads and press releases have been used to ‘chip away’ at American Airlines’ Flagship name and since mid-2017 used the term ‘flagship’ to refer to certain aircraft.
"This confusion is only amplified because Delta is using these terms to promote its own premium air travel services—which just so happen to be the very same services in which American has used its Flagship marks for decades. This is no coincidence," the suit says.
"Some of Delta’s chief marketing strategies include persuading consumers to choose Delta over American Airlines, and attempting to persuade loyal American customers to switch their loyalty to Delta."
American Airlines is seeking a permanent injunction from using the name and damages.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events