Amora Group doubles down on hotel investments
Family-owned Amora Group is ramping up hotel investments in Australia and Thailand, which are key destinations in the current portfolio.
In Australia, the newly acquired Amora Hotel Brisbane will see refurbishment and transformation into a five-star hotel, due to open December 2023.
Amora Beach Resort Phuket, a flagship property first opened in 1999, is undergoing an extensive refurbishment costing THB500 million (A$21 million).
As tourism demand recovers, Amora Group is gearing up to cement its footprint as a five-star hospitality group in Australia and Thailand.
Long-term expansion plans are to develop Southeast Asian destinations.
“Many investors stayed away from the hospitality industry during the pandemic. But we understood that the industry would persevere,” says Amornrat Siriphatrawan, Chairwoman, Amora Group.
In Thailand, Phuket’s strong performance in tourism this year has boosted confidence, with room occupancies hitting 80% in the first quarter of 2023.
According to the Phuket Tourist Association, more than 14 million international and domestic arrivals are expected by the end 2023 exceeding 2019 levels.
Key highlights of the Amora Beach Resort Phuket will include a new-concept beach club, a wellness and fitness centre, two pools, a kids’ club, a restaurant, and various evets space.
Hospitality veteran Lars van der Most joined Amora Beach Resort Phuket earlier this year as general manager.
He has built over 19 years of hospitality experience under Marriott International and Starwood Hotels & Resorts Worldwide.
He has held positions in Beijing, Shanghai, Shenzhen and Stockholm.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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