Anthem breaks record on first day of sales

Saturday, 28 Feb, 2014 0

Royal Caribbean’s Anthem of the Seas is its fastest selling UK-based ship, according to its first day of sales.

The cruise line said over two-thirds of bookings on February 26 were for premium balcony and suite accommodation.

UK and Ireland MD Stuart Leven said: "Since the announcement in November last year that Anthem of the Seas will call Southampton its home, the reaction from holiday makers and agents has been phenomenal.

"It’s been two weeks since we confirmed the itineraries and it’s clear that the anticipation has been there and converted to vigorous first day sales and we haven’t even announced all of our ground breaking features for this amazing new ship.

"Anthem of the Seas clearly has great appeal and the high value bookings reflect that guests want to holiday in a new and innovative way and in style. Thank you to Crown and Anchor loyalty members and partners for delivering a record breaking welcome to this new ship."

Anthem of the Seas’ itineraries include a selection of Mediterranean and Northern European cruises from Southampton during summer 2015.

Linsey McNeill

Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk