ANZ launches first global brand campaign
Air New Zealand is launching its first ever global brand campaign in the UK today.
The campaign features the voice of New Zealand actor Sam Neill, who starred in Jurassic Park and most recently had roles in The Tudors and Peaky Blinders.
In the airline’s ad campaign, he is the voice of CGI character Pete, a kiwi bird who wants to see the world but is hindered by his inability to fly – until Air New Zealand steps in.
Pete takes viewers on a journey, seeing the flying experience onboard Air New Zealand through the eyes of a kiwi bird.
The campaign is now live in the UK and US and will be expanded to Asia and South America.
Mainly digitally-led, the campaign follows the success of a similar campaign launched in Australia late last year featuring a CGI goose named Dave.
Air New Zealand general manager of global brand and content marketing Jodi Williams said: "We have done a great deal of research to gain insight into British travellers’ habits and their understanding of Air New Zealand.
"Our focus is on breaking down the distance barrier to visiting New Zealand by showcasing the comfort of our onboard product and our award-winning service, while also illustrating our various stop-over options should travellers wish to break up their journey."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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