Argo brings in ex-Virgin sales chief

Former Virgin Holidays sales and marketing director Kathryn Beadle has joined Argo Holidays.

She has taken the role of marketing and sales director at the Greece and Cyprus operator.

Beadle also takes responsibility for all marketing and sales for jetlife and long haul brands asiaword, caribworld, florida world and america world.

A statement said: “Beadle will provide direction for above and below the line marketing activity, including brand communications, new media and CRM, with a focus on customer retention and acquisition.”

Prior to Virgin Holidays and Virgin Sun, Beadle spent 18 years at Hogg Robinson rising to the role of head of leisure marketing and training.

Report by Phil Davies