At last, Air India admitted to Star galaxy

Tuesday, 06 May, 2014 0

After being rejected three years ago, Air India is poised to join Star Alliance after alliance members unanimously endorsed its entry.

Star Alliance member airlines CEOs will meet in London on June 23 for a formal vote, confirmed Mark Schwab, CEO of Star Alliance.

"The precise date of joining has yet to be decided, but it will be in July," he said.

Rohit Nandan, chairman and managing director, Air India, has asked IATA to conduct customer satisfaction surveys to monitor the airline’s service improvements.

"We are being tested against the quality of the best 16 airlines in the world and have started to show improvement," he said.

Commenting on the move, the Centre for Asia Pacific Aviation (CAPA) said India’s entry into Star Alliance is "mostly a barometer of the global industry, as three Gulf carriers have come to dominate the international long-haul Indian market".

CAPA said the rise of Emirates, Etihad (now with Jet Airways) and Qatar Airways in carrying Indian traffic over their highly effective hubs and across their diverse global networks "has completely changed the shape of the Indian long-haul market, as it has in many other markets".

"Lufthansa, the only one of Europe’s big three to remain aloof from entwinement with a Gulf carrier, will be anxious to bring India’s languishing but still powerful flag carrier into the Star fold; not quite at any cost, but still recognising that Air India has a long way to go before it regains its position as a serious competitor on the world stage.

"In the process, Lufthansa looks set to reinvigorate its anti-Gulf carrier rhetoric, putting any thought of an Emirates partnership behind it," CAPA added.

 



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...