Attention destination managers: US bound traveler patterns shifting
Traditionally, the UK has generally provided the largest number of inbound passengers to the US and that trend continues. But recent developments are painting a very different picture.
“Turkey had the most significant change, going from 28th on the list to 14th. While still far below Russia and Portugal, it now ranks amongst the top 20. America’s growth in popularity amongst Turkish travelers is perhaps due to a recent strengthening of the Turkish lira against the US dollar,” according to Skyscanner.
One major reason: the growing availability of cheap international flights.
“Portugal went from the 17th position to the 11th, a significant gain for the small European nation.
Another country that has made notable gains in the list is Russia: leaping from 12th to 7th place this month,” the site says.
Said Skyscanner’s Russian Country Manager Dmitry Konovalov:
"Russia’s new generation brings with it a sense of intrigue, connection and appreciation for the USA; and it is much easier for Russians to obtain a US -versus UK- visa. These facts serve as strong drivers when choosing where to take a vacation.”
“In a completely opposite trend, inbound travel from China fell dramatically, going from 8th on the list to 22nd. This decrease in popularity might be due to increased internal tourism in the or even consider some local advertising, in order to attract the interest of these three, upcoming -and very different- market segments."
By David Wilkening
David
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