Attraction World launches new-look agent website
Theme park and attraction specialist Attraction World has launched a new-look agent website and brand identity.
An updated green logo now refers to the operator as attractionworld.com, designed to focus agents onto booking via its website.
Agents can use a keyword search which immediately brings up relevant attractions, without having to go through to the destination pages.
A ‘what’s new’ section has been added, highlighting new attractions and destinations, while special offers now feature more prominently on the home page making it easier for agents to identify them.
New tabs along the top of the site now break the products down into destination sections for UK , USA , Europe and Worldwide.
The site also holds more information, multiple photos and a new virtual brochure.
Tony Seaman, sales and marketing director, said: “We felt it was important for us to update our brand and include the website reference in the logo as this is now where the majority of our business is done.
“Since the start of the year we have worked hard to drive awareness of Attraction World to travel agents and we have an exciting few months ahead of us as we move into the second phase of our growth plan.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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