Australia boosts Virgin Atlantic profit
Australia has made a significant contribution to Virgin Atlantic’s return to profit.
On the airline’s route between London and Sydney (via Hong Kong) there was an improvement in revenue of 13 percent including a 22 percent growth in sales generated in Australia.
Demand on the route is also rising with load factors now at 80 percent.
Despite the (UK) winter closure of London Heathrow and the ash cloud crisis costing the Virgin Atlantic business a combined £40 million, strong growth in business traffic and solid load factors across all cabins delivered a good recovery.


Steve Ridgway, CEO of Virgin Atlantic, said, “We have demonstrated the resilience of our business by weathering the toughest economic period for aviation and have now returned the business to profit. 

“Since the turn of the year, market conditions have become tougher with increased capacity, faltering consumer confidence and high fuel prices.
“Whilst business traffic remains strong, demand in the economy cabin is more challenged.â€
Virgin Atlantic made a 2010-2011 pre-tax operating profit of £18.5 million. Revenues increased by 13 percent to £2.7 billion.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025