Australia hotel trade groups seek merger for ‘one united voice’
Australia’s three main hotel industry trade groups plan to merge to create ‘one united voice’ for the industry as it struggles to recover from the pandemic.
The Accommodation Association, Australian Hotels Association and Tourism Accommodation Association said last week they are working on a merger to combine their efforts.
The groups said a working party with members from each group have been meeting to set organisational criteria and strategy for a new single trade group entity.
"This group has been meeting behind the scenes, is making progress, and we are confident of finally bringing the AHA, TAA and AAoA together at this crucial time for our industry," said AHA President Scott Leach.
The three groups have been operating independently although Tourism Accommodation Association is a division of the Australian Hotels Association.
Together they represent thousands of hotel members.
The groups have been lobbying hard at federal and state level over financial support, and pushing for state borders to reopen.
They haven’t disclosed what the new organisational structure will look like, a new name or when a new integrated entity will likely launch.
Written by Ray Montgomery, Asia Pacific editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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