Australians think play before work
The start of the working week is ‘rush hour’ for travel research and booking in Australia.
Around one third of Australians log on every Monday and Tuesday, particularly after lunchtime and peaking between 4pm and 5pm, and in the evening between 8pm and 9pm.
The latest Expedia Travel Bookings Report, based on search and booking data across 19 Expedia sites worldwide, provides an insight into the travel habits and profiles of different nationalities and how they book their trips.
Australians stay for an average of more 16 days per trip, the longest duration of all countries in the study by Expedia.
Interestingly, Australians are less likely than the rest of the world to log on over the weekends, with Saturday being the quietest day for booking activity on Expedia.com.au.
More than half of Australians book their flights and hotels at least a month out, with around a fifth booking hotels and flights more than three months in advance.
Italians are the most likely to book last-minute flights, and Americans are the most likely to book hotels less than six days before they travel.
In spite of the strong performance of the Australian Dollar against the Euro and Pound Sterling in recent months, only one European city – London – made the top 10 most popular international travel destinations for Australians.
US destinations such as Las Vegas, New York and San Francisco make up half of Australia’s top 10 favourite international travel destinations.
Ian Jarrett
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