Average holiday takes 30 hours of research
British holidaymakers browse at least eight different websites, talk to four different friends, and read three travel articles before booking their holiday.
According to research from Club Med, the average holiday involves more than 30 hours of research through the internet and social media.
It showed the thirty hours Brits spend searching for a holiday over a five week period, is more than double the length of the average summer holiday.
Club Med claims the hours preparing are split into: talking to friends- 3.5 hours, deciding how long the holiday should be – 3.5 hours, reading reviews – 4.5 hours, searching flight prices and sorting travel arrangements – 4.75 hours, looking for hotel deals and room prices – 4.5 hours, exploring activities and attractions – 4 hours and shopping and other planning – 5.5 hours.
Out of the 2,000 holidaymakers questioned, the biggest fear was low quality of facilities (63%) and low quality food (47%).
The survey found the biggest holiday let down was cleanliness of rooms, followed by quality of food, comfort of beds, quietness of area, friendliness of staff, distance from centre of town, price for basic items (eating and drinking out), proximity to beach and distance from airport.
Managing director of Club Med UK, Eric Chauvet said "Our expectations of a holiday are now a lot higher as people arm themselves with far more information before committing to going away.
”Finding out about other people’s experiences at the same hotel or resort is now deemed essential before progressing with the holiday."
Diane
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