Azamara appoints UK head of marketing
Azamara Club Cruises has appointed Sarah Fowler as head of marketing and PR for the UK.
She replaces Karen Sequeira, who has gone to Norwegian Cruise Line as marketing and PR director UK and Ireland, Middle East and Africa.
Fowler joins from Explore Worldwide, where she has been head of marketing since 2015.
Before that she was in a senior marketing position at Merlin Entertainments and spearheaded the launch of a new website and ecommerce platform, and devised an online pricing model that delivered a 30% year-on-year uplift in revenue.
In her new role, she will be based at the Azamara UK head office, part of Royal Caribbean Cruises, in Weybridge, Surrey, and will lead the marketing and PR efforts for the brand’s three ships.
Fowler will play a key role in the launch of Azamara Pursuit, which joins sister ships Azamara Quest and Azamara Journey in August.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive