BA has ‘no current plans’ to expand buy-on-board food to long haul
British Airways says it has ‘no current plans’ to introduce buy-on-board sandwiches and snacks in long-haul economy.
In an interview with The Sunday Times, published yesterday, CEO Alex Cruz said customers had started to come round to the fact M&S sandwiches and snacks were being sold on board short-haul economy flights.
When asked whether the service could be expanded to long-haul, he replied: "We might do it."
BA has issued a statement saying: "Our parent company, International Airlines Group, has just launched LEVEL, an airline offering customers this kind of choice, and tens of thousands of seat-only fares sold out within 72 hours.
"Like most companies, we don’t stand still and we are very focused on what customers want. We have no plans currently for a buy-on-board economy product on long-haul, but if that is what interests customers of the future, we will listen."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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