BA tops Superbrands list for third year running
British Airways has retained the top spot in the latest list of consumer Superbrands in the UK.
The airline has been at the top of the league table since 2014, when it climbed from fourth to first position.
It was also top in the Superbrands list of B2B brands.
Virgin Atlantic, which joined the top 20 for the first time last year, has climbed up to 17 in the 2016 consumer table.
It was also 7th in the business list.
The lists are voted for by marketing experts, business professionals and thousands of British consumers.
Other travel companies who made the ‘winners’ list included Thomas Cook, Thomas Cook, Heathrow, National Express, P&O Cruises, and Hilton Hotels and Resorts.
Here are the top 20 league tables:
Consumer Superbrands 2016
1. British Airways
2. Rolex
3. LEGO
4. Dyson
5. Gillette
6. Mercedes-Benz
7. Apple
8. Jaguar
9. Kellogg’s
10. Andrex
11. Nike
12. Heinz
13. Coca-Cola
14. John Lewis
15. Haagen-Dazs
16. Google
17. Virgin Atlantic
18. Marks & Spencer
19. Amazon.co.uk
20. Microsoft
Business Superbrands 2016
1. British Airways
2. Apple
3. PayPal
4. Google
5. Microsoft
6. Visa
7. Virgin Atlantic
8. MasterCard
9. BP
10. IBM
11. American Express
12. Shell
13. Bosch
14. GlaxoSmithKline
15. Samsung
16. BT
17. FedEx
18. Johnson & Johnson
19. Boeing
20. Royal Mail
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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