BAA in Heathrow brand campaign
Thursday, 25 Jun, 2009
0
A brand advertising campaign for Heathrow is being launched by owner BAA in an effort to make the airport ‘Europe’s hub of choice’.
All communications for the airport will be branded Heathrow and feature the strapline ‘Making every journey better’.
The aim is to highlight how the airport’s investments and improvements will bring real benefits to passengers as well as key internal and external stakeholders, fostering brand loyalty and recognition worldwide, BAA said.
“A key focus will be Heathrow’s frequent and direct global connections and the vibrant shopping and eating experience,” said the company.
An outdoor advertising campaign will feature across poster sites at the airport, on digital screens on London Underground and major train stations. Advertising supplements are also due to appear in publications targeted at high end and frequent flyers.
BAA marketing and insight director Nick Adderley said: “Brand Heathrow is about creating real understanding amongst our audiences as to why they should fly through our airport.
“We are proud of what we do well, but also recognise that we must continuously improve.
“The strapline ‘Making every journey better’ not only communicates our commitment to making passengers’ experience of Heathrow better than the last but provides a benchmark to justify each improvement.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists