Backpackers and boomers targeted by Intrepid
Intrepid Travel has revamped its New Zealand product range to target both the growing backpacker and baby boomer markets.
Through Intrepid Connections, Intrepid Travel’s partnership with APT, three new comfort itineraries have been launched to appeal to travellers wanting lots of experiences and a high comfort level, particularly the 55 plus traveller.
Intrepid has signed a partnership with New Zealand company, Trek Tracks to add three new itineraries to its basix range of products to appeal to the backpacker market.
The decision follows New Zealand Tourism’s research that showed that the youth and backpacker market and older (55 plus) sectors are New Zealand’s most resilient sectors.
It has added an 8 day, 10 day and 17 day comfort trip. These trips travel in 21 seat coaster vehicles but have a maximum of only 14 passengers. They stay in 3 to 4 star accommodation and lodges.
A 10 day, two 11 day and two 21 day basix itineraries have been launched. Transport is by private vehicles and the maximum group size is 15. Accommodation is mainly in 4-share, single sex rooms.
“By using private vehicles we are ensuring flexibility to get off the beaten track and explore the stunning scenery on offer in New Zealand,” said Robyn Nixon, Intrepid Travel’s general manager, Sales and Marketing.
Ian Jarrett
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