Barrhead Travel is giving its managers 40 hours’ paid time out of the business to study.
The agency, which reported revenues of over £300 million for the first time in its latest annual results, said it wants to reward existing long-serving managers with a qualification that will enhance their skills.
It has embarked on a staff training initiative in partnership with Glasgow Clyde College, which is acting as Barrhead’s external training provider and partner.
Nine senior staff from support divisions such as business development and marketing will complete a First Line Management qualification with the Chartered Management Institute while 16 will be put through the CMI’s level three Coaching and Mentoring qualification.
Two internal trainers based at the Barrhead Travel training centre in Glasgow will study a City and Guilds qualification in awards and education and training.
Barrhead Travel president Sharon Munro said: "We know the benefits of investing in training and development for our staff which is why we make this a huge focus.
"We are going through a period of expansion at Barrhead Travel, and we want our staff to grow with us."