Barrhead Travel launches campaign highlighting agents ‘human touch’
Barrhead Travel’s hero campaign for Q1 2022 will launch as ‘Book Human, Book Barrhead Travel.’
It aims to focus on the negatives of booking with automated online search engines while celebrating the personal touch that a travel expert brings.
The campaign, which was first trailed by parent company Internova Travel Group in the US market last year, is currently running across social media and online platforms with TV due to launch this month.
The video-led creative features an alternate reality where an AI-powered robot plans ‘dream’holidays.
"We grew up in a world where technology was supposed to make life better for us but that was not the case when the pandemic hit. Individuals and families were left stranded with cancellations and no way to secure refunds. That was the tension and the insight for the Book Human campaign," said Brent Rivard, Chief Marketing Officer for Internova Travel Group.
Barrhead Travel say the provocative narrative is designed to make consumers rethink how they book their travel plans, and encourage prospective holidaymakers to turn to their local travel agent.
Jacqueline Dobson, President of Barrhead Travel, said: "We must make 2022 the year of the travel expert and that means using our marketing resources to cut through the noise and convince as many customers as possible to choose to book with a reputable travel agent."
"Online technologies can enhance our services, but it will never be a replacement for the expertise that a knowledgeable travel adviser can offer."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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