Bermuda targeting cruise guests in safety campaign to reduce drowning deaths
Bermuda is targeting visiting tourists in a drive to reduce the number of drowning deaths.
Tourists and cruise ship guests in particular, will be the target market of ‘robust public campaigns’ throughout 2026.
It is being run by the Ministry of Health.
Ministry officials say more than half of all drownings are foreign tourists.
There will be ‘enhanced public education and stronger collaboration with tourism partners.’
In 2025, two cruise ship passengers died at Horseshoe Bay Beach in separate incidents, leading to the introduction of foreign lifeguards.
Norwegian Cruise Line is being sued in the death of one of these as the cruise line failed to inform guests or dangerous riptides, as well as no lifeguards at the time, a lawsuit claims.
Still, the overall number of open water drowning deaths is low on an annual basis
“Bermuda has recorded relatively few drowning deaths over the past decade, yet each loss reminds us of the importance of prevention. The Ministry of Health, working closely with the Water Safety Council, has made drowning prevention a priority, the ministry said.
“Over the past year, the council has carefully reviewed local data to better understand risks and shape targeted interventions.”
“This work has highlighted important differences between incidents involving residents and visitors, reinforcing the need for visitor-specific safety measures, particularly for cruise ship passengers.”
Related News Stories: New cruise terminal work begins in Philly Carnival Sunshine returns to service with inaugural Norfolk sailing Man charged after assaulting TSA officers Global airline fraud rates decrease Romania international tourist arrivals up 5.5% in the first half of 2025
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025