Best Job Ben to get some mates
BRISBANE – When you’re onto a good thing, milk it for all it’s worth -that appears to be the strategy for Tourism Queensland following its overwhelmingly successful Best Job in the World marketing campaign.
TQ has launched a global search for four mates to share exploring the Islands of the Great Barrier Reef with Best Job in the World Island caretaker, Ben Southall.
Queensland premier Anna Bligh said since Ben arrived in Queensland in July he had been tasked with the envious job of exploring all 600 islands and 300 coral cays of the Great Barrier Reef and reporting back about his experiences.
“Six months just isn’t enough time to sample everything so we’re looking for some mates who can share in the experience with Ben,” Ms Bligh said.
“The friends will report back to Ben about their experiences with photos, videos and via a guest blog on www.islandreefjob.com.
“This campaign has been a worldwide success and that is why my government has committed an extra $1.9m to transfer interest from the campaign into visitors and bookings.â€
Tourism Minister Peter Lawlor said the latest campaign which was dubbed the ‘Best Experience in the World’ would roll out shortly through www.islandreefjob.com.
“To date 127,000 people have logged on to read about Ben’s Queensland adventures,” he said.
“Becoming a mate of the Island Caretaker is the ideal way to engage campaign followers and bring them closer to the Islands of the Great Barrier Reef.
“This unique, money-can’t-buy experience to become Ben’s mate will be available to anyone from around the world,” Lawlor said.
Ian Jarrett
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