Bezurk and Qatar Airways announce marketing partnership

Friday, 13 Jun, 2007 0

Bezurk.com, the Asia Pacific travel search engine has announced a marketing partnership with Qatar Airways, a leading global airline now flying to more than 75 destinations worldwide.

Under the agreement, Qatar Airways will promote its fares on Bezurk.com’s flights search engine and deals channel, and then direct consumers to book flights on www.qatarairways.com.

Bezurk will access and display real-time Qatar Airways fares and availability throughout its network of Bezurk and partner branded websites. Consumers selecting a Qatar Airways’ fare will be deep-linked into the Qatar Airways’ website, allowing the airline to maximise sales through its recently enhanced online booking engine.

“The strategic initiative will drive more bookings through Qatar Airways’ online distribution channel” said Peter Pohlschmidt, Manager E-commerce Qatar Airways.

The partnering with Bezurk will allow the national carrier of the State of Qatar to very effectively market their fares to consumers, extending the Five-Star airline’s brand exposure and awareness of their online booking capabilities.

“Bezurk offers a fantastic marketing platform for airlines to reach out to consumers across the Asia Pacific region and to drive direct bookings to their website,” said Martin Symes, Bezurk’s CEO.

“We are very excited to have Qatar Airways on board and being a key part of their online growth strategy.”

Report by The Mole



 

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John Alwyn-Jones



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