Biggest little city goes nuts?
Uh,oh. The mayor of Reno, Nevada says its proposed new slogan is not only embarrassing but also makes a “laughing stock” of the city.
The proposed marketing slogan, ”A Little West of Center,” was thrown out after city officials objected.
The slogan refers to where Reno is located on a map, which is somewhat west of the center of the US.
Supporters of the slogan hoped it would target the California market, but the “west of” connotation left the mayor cold.
"I’ll leave it up to your imagination to think what those connotations are," said Reno Mayor Bob Cashell.
"I kind of think it sounds like we’re a bunch of crazies," said one Reno resident, Angie Terrell.
Reno’s tourist market has been slow, so it was hoped a new slogan would help.
Some officials want to go back to the old slogan: “The biggest little city in the world.”
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt