Visit West Hollywood rolls out new destination campaign, upgraded website
Visit West Hollywood has unveiled Unmistakably West Hollywood, a new destination campaign spotlighting the city’s one-of-a-kind experiences.
‘Unmistakably West Hollywood’ launches alongside a newly upgraded VisitWestHollywood.com web platform.
The campaign and new website aim to provide travelers with a variety of trip planning resources ahead of top events set to draw millions to Southern California over the next four years.
These include the 2026 World Cup, 2027 Super Bowl and 2028 Olympics and Paralympic Games.
Unmistakably West Hollywood positions the city experience as something not found anywhere else.
“There’s simply no place that delivers West Hollywood’s energy and intimacy at the same time,” says Jeff Morris, Chief Marketing Officer of Visit West Hollywood.
“It’s not just about what you can do in West Hollywood – it’s about how it feels to wake up, step outside your hotel, and instantly be at the center of culture.
Rolling out across digital display, print media, OOH billboards, social media, paid media, creative partnerships and connected TV, the campaign showcases the culinary, wellness, retail, entertainment, and inclusivity pillars that draw visitors.
Supporting the integrated brand campaign is the debut of a redesigned VisitWestHollywood.com website.
The new site introduces all-new AI-powered trip planning tools from AI platform Mindtrip, making personalized itinerary building easy.
This can be a wellness-focused weekend, culinary exploration, or an entertainment-filled getaway.
An enhanced events backend allows VisitWestHollywood.com to efficiently showcase an expanded and continually refreshed calendar of city and countywide happenings, so travelers have real-time access to the most relevant experience.
The refreshed VisitWestHollywood.com has mobile-first functionality and is more visually compelling and immersive, it says.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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