Biz travel continues to drive hotel demand
Driven by business travelers, hotel demand for the rest of the year “will continue to be strong,” says TravelClick’s Septemer 2011 North American Hospitality Review.
“Business travelers continue to drive strong hotel performance, which has been the case over the course of 2011,” says TravelClick.
For the next twelve months, committed occupancy is up two percent year-over-year, while average daily rate (ADR) is up 4.8 percent, and revenue per available room (RevPAR) is tracking ahead by 6.1 percent, the report says.
The top five strongest US markets are Detroit, Indianapolis, Philadelphia, Seattle and Chicago.
Markets with negative occupancy growth included Washington, Honolulu, Minneapolis-St. Paul, Denver and Miami.
"As the late summer leisure travel season comes to a close, it is clear that the business travel segment will resume its role as the primary demand driver for US hotels throughout the rest of 2011," said Tim Hart, executive vice president, Business Intelligence, TravelClick.
He added, however, that group travel has slowed in the past month.
"It will need to be determined whether this slower pace is an aberration, or indicates a true slowdown in group demand," he said.
By David Wilkening
David
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