bmi regional launches Aberdeen to Oslo route
bmi regional has launched its last new route this year ahead of a re-branding focus next year.
The airline, which was sold off by IAG last year to an aviation consortium, Sector Aviation Holdings, is starting an Aberdeen to Oslo service from October 28.
The £8 million sale by BA parent, IAG, in 2012, included all bmi regional"s fixed assets and long-term liabilities, including owned and operating lease aircraft – plus the bmi name and URL.
From 2014, the regional airline is to re-brand simply as ‘bmi’ with a focus on the ‘Britishness’ – British style, British charm, said marketing director Colin Lewis.
It will also be revamping its on-board offering with new menus and the launch of a loyalty card for frequent flyers, see separate interview.
Lewis added: "We want to bed down the new routes and refresh the brand, highlighting the ‘Britishness’.
"We want to bring the brand back to the British consciousness and to say it’s the best of old and new."
Diane
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
Phocuswright reveals the world's largest travel markets in volume in 2025