Bolt boost for Jamaica tourism
Thursday, 20 Aug, 2009
0
World record breaking runner Usain Bolt is set to boost sports tourism to his native Jamaica.
The impact of Bolt breaking the world 100m record at 9.58 seconds at the world athletics championships in Berlin was described as “inestimable” by the country’s tourism minister Edmund Bartlett.
“Sports tourism had a shot in the arm,” he said.
“The Jamaica Tourist Board and the Ministry are now actively pursuing plans for strengthening the links between sports and tourism.
“The kind of partnerships that we have developed in Berlin between TUI Germany, PUMA and the JTB is the way to go to effectively promote sports tourism in Jamaica.”
The minister indicated that the 2012 Olympic Games in London was an iconic target event to create the overall programme for the athletics component of the strategy.
In addition to athletics, the sports strategy includes four other key disciplines including cricket, football, golf, and netball.
*Relive Usian Bolt’s achievement on TravelMole.TV.
Phil Davies
Have your say Cancel reply
Most Read
TRAINING & COMPETITION
Posting....
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments