Brand USA launches MegaFam
Brand USA has joined with with American Airlines and British Airways to launch a USA MegaFam.
Taking place on May 11-18, seven groups totalling 107 agents will travel on seven bespoke itineraries running simultaneously.
All groups will then fly into one location for a finale event.
To be eligible to win a place, travel agents in the UK and Ireland must book travellers on American Airlines and British Airways flights to the US during the entry period starting from January 1 through April 3, 2017.
In addition, they must earn a specified number of USA specialist badges on Brand USA’s official agent training site, www.USADiscoveryProgram.co.uk.
Details regarding the number of required bookings and earned specialist badges to secure a place will be released by the end of this year.
Brand USA chief marketing officer, Thomas Garzilli, said: "The MegaFam is yet another example of Brand USA supplying travel professionals with as much information at their fingertips as possible to maintain the current growth."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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