British Airways adds more in-flight LOLs
British Airways had added comedy content from Soho Theatre to its in-flight entertainment on long-haul flights.
Five stand up shows have been added from well-known comedians including Nish Kumar, Mae Martin, Joel Dommett, Rhys James and Dane Baptiste.
All the comedians will be recognisable not only for their performances at Soho Theatre, but also for numerous UK television appearances.
The announcement comes just before the start of the Edinburgh Festival Fringe, the world’s biggest arts festival where Soho Theatre presents new theatre, comedy and cabaret from across the globe during August.
Carolina Martinoli, British Airways’ director of brand and customer experience, said: "We are always improving our service to give customers more choice and quality, and the introduction of new comedy content on board is a great example of this.
"With the world descending on Edinburgh for the Fringe next month, customers coming in to London on our long-haul network, before connecting on to one of our many flights up to Edinburgh, will have the perfect opportunity to get the laughter started early on."
Mark Godfrey, Soho Theatre’s executive director added: "Alongside our year-round programme of theatre, comedy and cabaret, ~Soho Theatre regularly brings some of the most talented comedians’ work to the Edinburgh Fringe, and more recently, further afield to audiences across India and Australia.
"We’re delighted to now be working with British Airways, bringing comedy to the skies and giving customers the opportunity to enjoy shows filmed in our intimate and iconic space in the heart of London’s West End."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism