Brits play it safe when choosing their holidays
Just over one in 10 Brits has been on holiday to the same resort more than six times, according to a new survey.
The poll of 1,000 people, by holiday exchange company RCI, found 65% of Brits have returned to the same holiday resort more than once, while 11% said they had returned to the same resort six times or more.
When asked why:
– 45% said they simply had a good time there so they went back to have the same holiday
– 29% said the holiday met all their criteria
– 27% said they didn’t see a need to go elsewhere if they had already found somewhere they liked
– 14% said they liked familiarity
– 12% said they find it less stressful knowing exactly what to expect where they are going.
RCI managing director Sean Lowe said: "Over a third (35%) of the people we surveyed who ‘repeat holiday’, said they would actually try a different holiday if they knew they would get a similar experience."
The survey also found 36% of respondents are now taking fewer holidays than normal.
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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