Brits take to holiday “snacking” as UK minibreaks soar
Wednesday, 12 Feb, 2010
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Brits are taking more holiday “snacks” and less vacation three course meals, according to a YouGov poll and Hoseasons booking patterns.
The operator asked YouGov to sample survey 2361 adults online and ask them about their holiday plans for 2010. It found some 30% indicated they are more likely to go on a short break in the UK in 2010 compared to last year.
Hoseasons’ own data shows that short break holiday bookings are already 25% up in 2010 while 2009 Christmas shortbreaks soared by 68%.
Hoseasons chief executive Richard Carrick said: “Over the last 10 years we have seen a big shift in the number of holidays people take, but during this time holiday entitlement has stayed broadly static. We’ve therefore had to find ways of fitting in more breaks, and more often than not people are using their weekends to boost their holidays by tagging on an extra couple of days.”
“Last year had a big impact on peoples’ views of the UK as many rediscovered Britain. This newfound love, combined with an increasing reluctance to fly and a tightening of holiday budgets, means that the UK is become the default destination for many short break holidaymakers.
Carrick said that the British mood for avoiding flights, saving money and staying on home shores had been underpinned by the media’s current focus on staycationing holidays. He added: “This reflects the way the media, through programmes like the BBC’s Coast and Rivers series, and ITV’s Islands of Britain, fronted by Martin Clunes, has supported and showcased Britain’s diversity and history to new audience.
“All this strongly points towards the rise of the ‘holiday-snacking’ and more frequent shorter breaks to enable holidaymakers to make the most of their time and budgets in 2010.”
By Dinah Hatch
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