Brochure distributor targets 400,000 consumers with e-newsletter
Monday, 11 May, 2010
0
A consumer e-newsletter featuring holiday and travel offers has been developed by brochure and information distribution specialist BP Travel Marketing Services.
The circulation of Next Holiday is 400,000 including BP’s opt-in consumer database of 110,000 travel planners plus selected third party e-mail databases used on a rotational basis.
One-time recipients are encouraged to sign-up for Next Holiday.co.uk with the aim of reaching 500,000 opt-in users this year.
Next Holiday also has a website where consumers can view the most recent e-newsletter as well as later offers and register for future issues of the e-newsletter.
Registrations will also be driven through links with other websites and by search engine optimisation.
Each participating travel company has an entry on the e-newsletter and the website outlining their holiday or travel deal, allowing users to click through to a page showing more detailed information.
The first issue of Next Holiday.co.uk was e-mailed this month and will initially circulate monthly, then more frequently as interest grows.
It was supported by a number of clients of BP and sister company Au and other travel companies are being invited to participate in future editions.
The e-newsletter, database, e-mail broadcast and website will be managed by BP’s e-commerce team who also look after its consumer Brochurebank service, the Trade-Gate agent’s portal and e-broadcast service plus the creation of e-brochures and i-phone apps.
BP sales and marketing director Steve Martin said: “Consumers are increasingly using the web to find discounted holidays and travel bargains.
“To keep pace with this trend we have launched a ‘deal aggregation’ product under our Next Holiday brand.
“Tour operators, travel companies and hotels will be able to shift any departures or periods with low sales by discounting then quickly and economically communicating directly to Next Holiday’s substantial database of people who take holidays.
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025