Business planning sessions planned for Travel Convention
Thursday, 15 May, 2009
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Predictions on how the economic downturn will affect consumers in the future will be part of a business planning session to be held at ABTA’s Travel Convention in October.
PricewaterhouseCooper analysts will address delegates at the event in Barcelona.
UK retail and consumer leader Mark Hudson will explain how economic conditions will affect the consumer of the future; what their attitudes will be to purchasing; what they will consider value for money and what the implications will be for pricing and branding strategy.
He will also explore issues driving consumer behaviour such as ‘the flight to value’, online behaviour and sustainability; and how understanding these issues can help future proof businesses.
The session will also include video interviews with some of the top names on the UK high street.
Hudson agreed to talk on the main stage this year following a private session with travel industry leaders at last year’s Travel Convention in Gran Canaria.
Following this session, PwC convention regular Malcolm Preston will explain what the changing consumer retail behaviour will mean for the travel sector and what the industry needs to do to prepare for the next 18 months.
ABTA chief executive Mark Tanzer said: “Whatever the state of the economy at the time of the convention, we know that the recession will have changed the way consumers think and act and that things will never be the same again.
“These will be unmissable sessions for future business planning.”
by Phil Davies
Phil Davies
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