Cadogan replaces systems to boost tailor-made programme
Cadogan Holidays is to replace its tour operating systems with Comtec’s Travelink sales and management platform.
The luxury tour operator claims the move will enabe it to more effectively support its growing tailor-made programme and enhance its eCommerce services.
It will use Travelink to manage and sell its existing product range and introduce new travel products and sales channels.
Travelink’s dynamic packaging functionality will be used extensively within its call centre and online.
Cadogan’s staff will switch to a web-based sales system and will power the online booking services delivered via the company’s website.
Vicki Tittley, Comtec’s head of sales commented “Travelink provides a flexible booking platform which presents travel options in the way an individual customer prefers to buy. For example, a tailor-made itinerary, a dynamically packaged holiday, or a fixed itinerary tour.
“We are finding that more and more travel companies, like Cadogan Holidays, are developing flexible propositions in response to changing consumer buying patterns.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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