Canary Islands teams up with Airbnb for remote working campaign
The Canary Islands Tourist Board has tapped Airbnb to position the islands as a major destination for remote workers.
The Canary Islands is the only destination in Spain participating in the campaign with Airbnb, and is only six in Europe.
Airbnb’s international campaign, ‘Live and Work Anywhere’, includes the creation of hubs with local information to help those seeking to become digital nomads .
In November 2020, the Canary Islands government set a target of 30,000 teleworkers within a decade, which it says has already been surpassed.
While the number of digital nomads is increasing month by month, the profiles are changing.
There are now more employees than self-employed, and almost one third arrive as a couple or family, according to Nacho Rodríguez, CEO and founder of Repeople.
The best local accommodation for long-term stays will be highlighted in the space that Airbnb will dedicate to the islands as part of the campaign.
The campaign which will launch at the end of the year will also include all relevant information on entry requirements and tax policies.
Minister of Tourism, Industry and Commerce of Canary Islands, Yaiza Castilla said: “Remote workers generate a better redistribution of wealth and a better dispersion of the benefits of tourism throughout the territory.”
“The arrival of more teleworkers is very positive for any destination, as we are facing a type of tourism that is sustainable and economical.”
“With this strategy, we aim to reduce dependence on segments linked exclusively to the sun and beach category,” she said.
Ray Monty
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