Caymans expands UK team to increase visitor numbers
The Cayman Islands is trying to increase UK tourists with the appointment of a London-based regional manager.
Adrian White will lead the British Overseas Territory’s marketing strategy for the UK and European region.
Based in the Department of Tourism’s Dover Street office, White’s remit will be to implement the Cayman Islands’ global five-year tourism plan, raise the destination’s profile and increase visitor numbers from the UK, Ireland and Europe.
With 20 years experience in the travel industry, White joins from the Inter-Continental Hotels Group where he was global brand partnerships director for five years.
A new sales executive, Irene Orozco, has also joined the UK team to develop trade partnerships and raise trade product awareness of the holiday experiences available in all three islands; Grand Cayman, Cayman Brac and Little Cayman.
Orozco, below, most recently held the role of account executive at international representation company, Axis Travel Marketing.
A series of training initiatives overseen by Orozco have been designed to increase awareness and offer key destination facts to help trade partners to sell the Cayman Islands. These include a revamped training programme, contact centre training, fam trips, regional roadshows and branch visits.
Mrs. Rosa Harris, Cayman Islands’ director of tourism Rosa Harris said: "We are delighted to welcomeboth Adrian and Irene to our UK team at an exciting time as we roll-out our global tourism strategy with the UK and Europe playing a key role in bringing increased visitation to the islands via strong trade partnerships.
She added: "Demand remains strong for the Cayman Islands’ unique offering of exceptional barefoot luxury beach holidays, attentive service and an expansive choice of activities. First-rate dive locations, a diverse international culinary scene, thrilling sports, as well as, spectacular wildlife make it an attractive destination for British visitors.
"British Airways’ Boeing 777 service with increased premium seat capacity and three international luxury hotels slated to open on Grand Cayman in 2021 will help us work closely with the UK trade to bring more British visitors to the Cayman Islands."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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