Celebrating a decade, ITB Asia looks to the future
ITB Asia convened in Singapore this week for its landmark 10th year.
While racking up a decade as Asia’s premier travel trade event is something to celebrate, the focus is on looking ahead.
At Singapore’s Sands Expo and Convention Centre at Marina Bay Sands, the conference programme is all about ‘the Future of Travel.’
The three-day conference kicked off with presentations from IBM Asia Pacific and Google on the trends in Artificial Intelligence, while Ctrip CEO Jane Sun gave an opening keynote speech detailing Ctrip’s global strategy, adding that ‘advanced technology has always been one of Ctrip’s core advantages.’
More than 11,000 delegates are expected this year.
We have 940 exhibitors in attendance and 951 buyers from the MICE, Corporate and Leisure sector, putting Singapore at the centre of all this activity," said Katrina Leung, executive director of Messe Berlin (Singapore), the organiser of ITB Asia.
Firsts for this year include MICE & Corporate Hub, with a MICE pavilion and a corporate day, and an innovation travel tech track hosted by Israeli startup InnoVel.
This serves as a platform to connect travel companies with innovative startups.
It aims to meet challenges in address challenges in issues such as revenue management, customer engagement and online marketing.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Phocuswright reveals the world's largest travel markets in volume in 2025
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports