Cheapie flight ads set to be banned

Wednesday, 09 Jul, 2008 0

Those alluring adverts offering flights for 99p could become history with Europe’s MPs expected to outlaw misleading promotions soon.

Brussels politicians are due to vote on whether to ban airlines from advertising fares that do not include all the extra charges and taxes that passengers end up paying once they come to book.

Industry watchers say the odds are on that the vote will ban the ads from appearing by the end of 2008 and the European Association of Airlines has welcomed the news.

A spokesman said: “I think it’s in response to consumers getting a little bit fed up with the fact that what they pay doesn’t always bear a great deal of resemblance to what they’re offered.

“Airlines now in general I think are happy that clarity has been restored and that the consumer is being given the correct information from now on.”

Already some European countries have banned misleading fare adverts but Europe believes too many airlines are still fooling customers.

By Dinah Hatch

 



 

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.



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