China makes its mark as a leading brand
BEIJING – China has made the top 10 in the latest Anholt Nations Brand Index (NBI) poll, an index that rates a nation’s brand name value.
China makes the top 10 at the expense of Australia which drops to No 11.
The Anholt Nations Brand Index poll found Canadians have overtaken Australians as the world’s friendliest people, after interviewing 25,000 people in 35 developed and developing countries
But Australia managed to hold down the top spot as a holiday destination “if money was no object”.
The Anholt Nation Brands Index also reveals how the reputation of the United States continues to be affected by its foreign policy and government.
For example, when asked about whether they judged that a country acted responsibly on international peace and security, the US rated 37 out of 40 countries with China (38), Israel (39) and Iran (40).
Tibet was included in the latest NBI edition for the first time to test the notion that Tibet has a clear enough identity to compete alongside sovereign nations.
Although the results for Tibet were better than for the other two guest nations from past NBIs – Israel and Iran, Tibet emerged with a disappointing overall ranking of 33 out of 40.
What Tibet can consider encouraging is its potential for tourism aspirations, achieving 16th place out of 40 in this category.
This however masks considerable variation among the questions. As a place of great natural beauty, Tibet ranks 6th, ahead of Italy and Norway.
On historical and built heritage, it came in at 11th place. Given its relative inaccessibility and lack of infrastructure, however, survey respondents were reluctant to translate these impressions into actual tourism intentions.
As a place that people were likely to visit if money was no object, Tibet ranked 24th.
NBI creator Simon Anholt said the poll, which is taken quarterly, highlighted how each nation was viewed by the rest of the world, reflecting aspects of trade, tourism and immigration.”
Ian Jarrett
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