Chinese park wins product placement dispute with Hollywood studio
Friday, 31 Oct, 2016
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A Chinese tourism company has won damages in a lawsuit against a top Hollywood film studio for reneging on a product placement deal.
Paramount Pictures and a Chinese production company were ordered to pay nearly $300,000 when the logo of Wulong Karst National Geological Park never made it into the final edit of a blockbuster movie.
Transformers: Age of Extinction was filmed at the UNESCO heritage site in exchange for a shot of its logo in the movie but that never transpired due to an editing decision, Paramount said.
The film makers acknowledged it breached the product placement agreement and tried to smooth things over by offering the park items used in the film set as a tourism attraction.
It also allowed the film’s director, Michael Bay to shoot an ad for the resort.
A court ruled the film companies must pay the equivalent of $295,000 to Wulong Karst Tourism.
The resort had sued for 10 times that amount but the court decided it had already been compensated in part.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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