Choice Hotels eyes Asia expansion
Choice Hotels looks set to expand its footprint in Southeast Asia after appointing a Thailand based hotel management firm.
It signed Krest Hospitality to help develop the market for Choice’s Comfort, Quality and Clarion hotel brands.
Choice Hotels Asia-Pac says it plans to add at least 20 hotels across the region within the next five years.
The partnership with Krest covers ASEAN nations Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, Cambodia, Laos, and Myanmar, as well as Sri Lanka, South Korea, the Maldives, Bangladesh and Bhutan.
"Choice Hotels Asia-Pac has an excellent reputation in the industry. We are proud to have been engaged as the business’ preferred hotel management company in our local market," said Krest CEO, Glenn de Souza."
Krest is tasked with scouting new properties, contract negotiations, implementing staff training and marketing.
Krest is an affiliate of Kosmopolitan Hospitality and based in Bangkok.
It currently manages 18 hotel properties.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026