Choice Hotels makes a play for corporate travelers
Choice Hotels International hopes to grab a larger slice of the corporate travel market.
It will launch a new nationwide ad campaign starting June 17 to showcase its brands as a credible option for business travelers.
"We’re proud of our history as the hotel company families turn to for vacations and road-trip stays–and that won’t change. The company is ready to build on our success by demonstrating to business travelers that we’ve invested in everything they want and need–especially in our flagship Comfort brand and upscale Cambria brand," said Choice Hotels CEO Pat Pacious.
The campaign will showcase key selling points to business travelers like Cambria Hotels’ strategic central locations near corporate businesses, convention centers and city attractions.
The Comfort brand is touted as the most competitive midscale brand in the corporate market, and says the brand has more than doubled business travel revenue growth in the first quarter of 2019.
Additionally, WoodSpring Suites is being positioned as the extended-stay option of choice for road warriors.
The fast-growing brand expects to have 300 locations around the country by the end of next year.
Our upcoming ad campaign will signal that we’re open for business, whether that ‘business’ is meeting with clients or attending a family reunion," Pacious added.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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