Club Med: We still love travel agents

Saturday, 20 Dec, 2011 0

Club Med Australia has moved swiftly to clarify “some vital business points that have been mistakenly misconstrued following the results issued by Club Med in Paris last week”.

Club Med Australia points out that the comment in the official head office release regarding 60 percent direct distribution “is based mainly on French and European operations”.

France, Belgium and Switzerland (who represent approximately 60 percent of Club Med worldwide sales) have their own Club Med travel agencies, “therefore accounting for a large percentage of the French results that were announced last week”.

“This does not apply to our Australian business model, where 80 percent of our leisure results is indirect business through various important travel partners.”

The Club Med Australia statement added, “2012 will be an important period in the move upscale for our Australian sales and marketing team and our valued clients, promoting only 4 and 5 Trident Premium Resorts overseas.”

Club Med Australia said it is “very committed” to its Australian trade partners.

“The new travel agent’s website, the $50 000 travel trade incentive and Great Agents loyalty programme launched last month is typical of Club Med Australia’s support for partners,” the statement concluded.



 

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Ian Jarrett



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