Co-operative Travel reports online boom
The Co-operative Travel claims its new-look website helped triple online sales in 2009 over 2008 and expects further growth this year.
The website, re-launched at the beginning of 2009 as www.co-operativetravel.co.uk, is expected to generate a 38% jump in sales by the end of this year, based on current figures.
The agency said visits to the site are up by 22% and time spent on the site up by almost 30%.
Reflecting the package holiday market, searches for all-inclusive holidays have risen by 106% year on year, whilst searches for city breaks to New York have risen by 203%
Other destinations on the up include Turkey (up 13%) and Disney (up 38%).
Head of E-Commerce Neil Hardy said: “At a time when a lot of the travel industry has seen a decline in sales, it is great for this business to see a continuing rise in holiday bookings.
“This is very much a team effort. We are constantly looking at ways to improve the web proposition, and remain confident that sales will carry on increasing in the years ahead.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports